Computer world is growing rapidly, even a week every month there is always the latest innovations being made. Once the computer is a luxury item and only certain people who have it, now computers are items that must be owned by every school student. Home computer or PC era coming to an end because there is now a tablet computer.
Computer Tablet has many advantages over PC so many people who have high mobility began to switch to the tablet computer. With increasing market demand, the demand will also increase so that it is this is a very potential market for electronics companies to meet the needs of an increasingly bigger market.
Japanese manufacturer, Sharp Electronics, also do not want to compete on a tablet computer market that is booming. Sharp Corp. has started selling the e-reader Galapagos in Japan this year. Next year, Sharp will begin marketing it to the U.S.. The next target, Sharp will reach Europe and China, to compete with iPad products from the Mac and the Kindle from Amazon.com.
"After the sale in the U.S., we will search for new markets where the electronic book sales continue to mengalam improvement," said Masami Ohbatake, Sharp Corp. executive business communications. Galapagos Sharp went on sale in Japan since 10 December, with a choice of two models, each 5.5 inches at 474 USD and 10.8 inches at 653 USD.
Previously, other Japanese manufacturers, Sony Corp, are also determined to generate more business e-Reader to boost its market share in the electronic book industry. Electronic book sales worldwide are expected to increase to 26.5 million units through 2014. The amount is already included sales of tablet PCs like the iPad.
"I'm not sure the Galapagos can win the market," said Atul Goyal senior analyst at CLSA Asia Pacific in Singapore. This product must compete with similar products are increasingly widespread, but that with a fairly high price and no great brand strength will be difficult to make this product in the market.
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